Kristian Ridefelt

Judge
DISC Type : Dc

Director Group Product Marketing at Systemair Group

Stockholm, Stockholm County, Sweden

Overview

Kristian is the Director of Group Product Marketing at Systemair, steering the global narrative for their HVAC portfolio. He specializes in positioning, value creation, and go-to-market strategy. His colleagues describe him as a creative, intelligent, and forward-thinking leader with strong commercial aptitude and a drive to deliver excellence.

He has taken specialized courses in skilled negotiation and innovation, including a course titled "Innovate the LEGO way. "

Personality Overview

Demanding

Quality Focused

Generally Skeptic

They respond well to strong and respectful communication.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Go-to-Market Strategy
He is responsible for shaping scalable go-to-market execution across more than 50 markets for Systemair and has a history of developing GTM processes in previous roles.
Value Creation
A core theme in his professional headline and current role, where he connects product, markets, and strategy to shape clear value propositions and drive growth.
Product Innovation
He previously led a 40-person product management, R&D, and innovation team at Nobia and has taken a course on innovating "the LEGO way".

Media Appearances

Kristian has no verified media appearances

Work History

9-2025
Director Group Product Marketing at Systemair Group
3-2022 - 9-2025
Head of Own Brands at Rexel Sverige
4-2020 - 3-2021
Head of Group B2B Product Experience & Concept Portfolio at Nobia AB
12-2014 - 4-2020
Head of Group Product Management & Innovation at Nobia AB
1-2012 - 11-2014
Head of Group Implementation at Nobia AB

Education

2003 - 2004
Magister from Chalmers University of Technology
2003 - 2004
Master's degree from Northumbria University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Director Group Product Marketing at Systemair Group
URL has been copied!

Insights For Selling To Kristian

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kristian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Kristian move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kristian take some risk or not?

  • The risks don’t matter much to them.

You And Kristian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.