Kristian Ridefelt in

Kristian Ridefelt

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Director Group Product Marketing at Systemair Group
📍 Stockholm, Stockholm County, Sweden

Kristian is the Director of Group Product Marketing at Systemair, steering the global narrative for their HVAC portfolio. He specializes in positioning, value creation, and go-to-market strategy. His colleagues describe him as a creative, intelligent, and forward-thinking leader with strong commercial aptitude and a drive to deliver excellence.

He has taken specialized courses in skilled negotiation and innovation, including a course titled "Innovate the LEGO way. "

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Experience
17 Years
Current Role
Director Group Product Marketing
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Kristian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kristian cares about

Go-to-Market Strategy
He is responsible for shaping scalable go-to-market execution across more than 50 markets for Systemair and has a history of developing GTM processes in previous roles.
Value Creation
A core theme in his professional headline and current role, where he connects product, markets, and strategy to shape clear value propositions and drive growth.
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Career

Work history

9-2025
Director Group Product Marketing
Systemair Group
3-2022 - 9-2025
Head of Own Brands
Rexel Sverige
4-2020 - 3-2021
Head of Group B2B Product Experience & Concept Portfolio
Nobia AB
12-2014 - 4-2020
Head of Group Product Management & Innovation
Nobia AB
1-2012 - 11-2014
Head of Group Implementation
Nobia AB
In the press

Media appearances

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Education
2003 - 2004
Magister
Chalmers University of Technology
2003 - 2004
Master's degree
Northumbria University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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