Cristina Paslar in

Cristina Paslar

Questioner · DISC type c
CMO, Regional Markets at IBM
📍 New York City Metropolitan Area, United States

Cristina is a results-driven marketing executive at IBM with over 20 years of experience building brands at Fortune 100 companies like Mastercard. An MBA graduate from the University of São Paulo, colleagues describe her as a strategic, high-energy, and inspiring leader who excels at orchestrating global campaigns that drive revenue growth.

She has a passion for technology, transformation, and purpose-driven initiatives. This includes leading efforts to bring one billion people into the digital economy and promoting sustainability projects like the Priceless Planet Coalition. She is a recognized thought leader and frequently speaks on marketing innovation.

Unique fact: Cristina was a driving force behind Mastercards "Programa Surpreenda, " an award-winning loyalty program in Brazil.

Read the full overview →
Experience
15 Years
Current Role
CMO, Regional Markets
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

How Cristina shows up

Not Easily Convinced
Systematic
Value Seeker

They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Priorities

Topics Cristina cares about

Marketing Transformation
Her career focus is on modernizing brand marketing and she speaks on how AI and technology are reshaping the industry to drive business growth and profitability.
Quantum Computing
She publicly shares her pride in IBM's quantum roadmap and its mission to be a catalyst that makes the world work better through breakthrough technologies.
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Career

Work history

7-2024
CMO, Regional Markets
IBM
3-2024
Advisory Board Member
Verestro
4-2022 - 12-2023
EVP, Global Products & Marketing
Mastercard
5-2019 - 4-2022
SVP, Global Strategic Growth
Mastercard
9-2014 - 5-2019
VP, Global Consumer Marketing
Mastercard
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Executive Education
Yale School of Management
MBA
USP - Universidade de São Paulo
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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