Cristina Paslar
Login to view DISC.Cristina is a results-driven marketing executive at IBM with over 20 years of experience building brands at Fortune 100 companies like Mastercard. An MBA graduate from the University of São Paulo, colleagues describe her as a strategic, high-energy, and inspiring leader who excels at orchestrating global campaigns that drive revenue growth.
She has a passion for technology, transformation, and purpose-driven initiatives. This includes leading efforts to bring one billion people into the digital economy and promoting sustainability projects like the Priceless Planet Coalition. She is a recognized thought leader and frequently speaks on marketing innovation.
Unique fact: Cristina was a driving force behind Mastercards "Programa Surpreenda, " an award-winning loyalty program in Brazil.
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