Cristina Rodriguez

Go-getter
DISC Type : d

VP / GM Network and Edge GTM at Intel Corporation

Austin, Texas, United States

Overview

Cristina Rodriguez is the Vice President and General Manager of the Network and Edge GTM group at Intel. She leads the companys Telco, Enterprise, and Connectivity businesses, driving the strategy and go-to-market for innovations in 5G/6G, AI, and edge computing. She earned her masters degree at Universidad Politécnica de Madrid.

She serves on the boards of CTIA, ATIS, and the Telecom Infra Project, shaping the future of wireless connectivity. A multi-year recipient of the HiTEC 100 award, which recognizes the most influential Hispanic leaders in technology, she is also the Co-Chair of the Intel Latinx Leadership Council.

Interesting fact: Cristinas team has been recognized multiple times with Intels highest honor, the Intel Achievement Award, for their contributions to the companys 5G leadership.

Personality Overview

Direct & Candid

Vision Oriented

Challenger

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Next-Gen Networks
Her role is centered on empowering customers to build future-ready networks and accelerate transformation across 5G, 6G, and cloud computing.
AI at the Edge
She actively promotes solutions that integrate AI acceleration directly into network hardware, enabling real-time AI workloads at the edge for enterprise and private 5G.
vRAN & Cloud RAN
She highlights solutions, like those with Dell and Supermicro, that streamline cloud RAN infrastructure, boost performance, and reduce total cost of ownership using Intel technology.

Media Appearances

Cristina has no verified media appearances

Work History

7-2025
VP / GM Network and Edge GTM at Intel Corporation
7-2025
VP / GM Network and Edge at Intel Corporation
9-2024 - 8-2025
VP / GM Communications Solutions Group at Intel Corporation
9-2018 - 9-2024
VP / GM Wireless Access Network Division at Intel Corporation
6-2016 - 9-2018
VP / GM Network Custom Solutions Division at Intel Corporation

Education

Master's degree from Universidad Politécnica de Madrid
Stanford Executive Accelerator Program from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Austin, Texas, United States Job Level : Senior Designation : VP / GM Network and Edge GTM at Intel Corporation
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Cristina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • Their decision making speed is somewhere in the middle.
  • Can Cristina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Cristina

Personality Compatibility


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