Ted Kouri

Inquirer
DISC Type : cd

Board Member at EO Edmonton

Edmonton, Alberta, Canada

Overview

Ted Kouri is the Founder and President of INCITE, a strategy firm he started in 1999 that specializes in growth, brand, communications, and M&A advisory. With an MBA from Queens University and over 25 years of experience, he is a recognized community leader. People who have worked with him describe him as having strong leadership and communication skills.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Mergers & Acquisitions
His firm, INCITE, advises clients on post-merger integration, brand strategy, and communications during M&A deals.
Entrepreneurship Support
He is heavily involved with Entrepreneurs' Organization (EO) Edmonton, serving on its board and has held roles including President, reflecting his passion for helping fellow business owners.
Community Engagement
He has a long history of volunteering, including serving as Board Chair for the Edmonton Community Foundation and supporting local causes like Wings of Providence.

Media Appearances

Ted has no verified media appearances

Work History

6-2023
Board Member at EO Edmonton
6-2018
Founder & President at Incite
6-1999 - 6-2018
Principal & Co-Founder at Incite
6-2012 - 6-2018
Board Member, Board Chair at Edmonton Community Foundation
7-1998 - 2-1999
Account Executive at Delta Marketing (Ogilvy & Mather Baltic Office)

Education

2002 - 2004
MBA from Queen's University
1993 - 1997
BComm from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 28 Location : Edmonton, Alberta, Canada Job Level : Leadership Designation : Board Member at EO Edmonton
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Insights For Selling To Ted

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ted is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ted

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ted move?

  • Their decision making speed is somewhere in the middle.
  • Can Ted take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ted

Personality Compatibility


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