Cristina Salgüero

Questioner
DISC Type : c

Brand and Customer Manager - Oncology at MSD

London Area, United Kingdom

Overview

Cristina Salgüero is an international marketing professional and Oncology Brand and Customer Manager at MSD, specializing in precision medicine and immunotherapies. With a background from Universidad Complutense de Madrid, she focuses on creating impactful brand strategies that improve patient care and drive market growth within the regulated pharma and biotech industry.

Outside of her professional role, Cristina is passionate about environmental sustainability and appreciates creative and effective brand communication. She is multilingual, determined, and committed to fostering an inclusive work environment that values diverse perspectives. She also has an interest in music, as shown by her social media activity.

She was selected to join Nova, a global, by-invitation-only, top-talent network connecting high-potential individuals from over 72 countries.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Oncology Marketing
Her current and past roles at MSD and Eli Lilly have centered on brand management for oncology products, including targeted therapies and immunotherapies.
Improving Patient Care
States a commitment to making a tangible difference in patients' lives through innovative healthcare solutions in her professional summary.
Innovative Branding
She publicly praises creative and effective advertising campaigns from major brands like Samsung and McDonald's, showing an interest in communication strategies.

Media Appearances

Cristina has no verified media appearances

Work History

2-2023
Brand and Customer Manager - Oncology at MSD
9-2021
Nova Talent at Nova
10-2021 - 11-2022
Brand Marketing Oncology at Eli Lilly and Company
1-2021 - 10-2022
Member at Farma Leaders Talento
11-2018 - 1-2021
Communications Specialist at Philip Morris International

Education

Business Administration and Management from Universidad Complutense de Madrid
2016 - 2017
Bachelor's degree from Westminster Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : London Area, United Kingdom Job Level : Middle Designation : Brand and Customer Manager - Oncology at MSD
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Insights For Selling To Cristina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cristina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cristina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cristina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cristina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cristina

Personality Compatibility


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