Crutcher Battin

Observer
DISC Type : ci

Sales Director, Consumer Solutions Group at Glen Raven

Raleigh, North Carolina, United States

Overview

Crutcher Battin is a dynamic Sales Director with over a decade of experience in relationship development, sales, and marketing. A graduate of UNC Chapel Hill, he has a proven track record in business strategy and account management, notably growing a startup brand from $5M to $20M.

As a passionate and professional team player, he takes a hands-on approach to leadership. He is an extrovert who thrives on collaboration and communication with clients, internal teams, and executive leadership to drive results and build strong partnerships.

He successfully built and scaled a startup brands revenue by 300%, from $5 million to $20 million.

Personality Overview

Assertive

Example Seeker

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Brand Growth
Demonstrated a hands-on approach in expanding a startup's revenue from $5M to $20M, showcasing his expertise in scaling businesses.
Lifestyle Products
His experience as a Sales Manager for Lifestyle Products at Sunbrella and work at SCOUT Bags shows a focus on consumer goods and home textiles.
Corporate Gifting
Developed and managed a corporate and event sales program at SCOUT Bags and shows interest in the Promotional Products Association International (PPAI).

Media Appearances

Crutcher has no verified media appearances

Work History

1-2026
Sales Director, Consumer Solutions Group at Glen Raven
3-2023 - 1-2026
Senior Sales Manager, Lifestyle Products at Glen Raven
4-2021 - 3-2023
Director of Wholesale Partnerships at SCOUT Bags
1-2020 - 4-2021
Senior Program Manager, SCOUT Select at SCOUT Bags
8-2018 - 1-2020
Program Manager, SCOUT Select Program at SCOUT Bags

Education

2008 - 2012
B.A from The University of North Carolina at Chapel Hill
2004 - 2008
Education details unavailable from Saint Mary's School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Raleigh, North Carolina, United States Job Level : Mid-senior Designation : Sales Director, Consumer Solutions Group at Glen Raven
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Insights For Selling To Crutcher

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crutcher is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Crutcher

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Crutcher move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Crutcher take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Crutcher

Personality Compatibility


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