Crystal H. Wu in

Crystal H. Wu

Go-getter · DISC type d
Growth Marketing, Digital at Upstart
📍 United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Growth Marketing, Digital
Location
United States
Personality Overview

How Crystal shows up

Fast-Paced
Self-Confident
Challenger

They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Priorities

Topics Crystal cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Growth Marketing, Digital
Upstart
2-2024 - 3-2025
Head of Brand Marketing, Paid Social
Wayfair
5-2023 - 2-2024
Head of Emerging Platforms, WFUS
Wayfair
12-2021 - 5-2023
Growth Marketing Manager, SRBs+PG
Wayfair
6-2020 - 11-2021
Co-founder & CEO
VIVA
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Finance
Boston College
Bachelor of Science (B.S.)
Tulane University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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