Crystal Herrera

Researcher
DISC Type : Cs

Product Marketing Manager, Credit Cards at Avant

Chicago, Illinois, United States

Overview

Crystal has no verified overview

Personality Overview

Soft Communicator

Process Focused

Perfectionist

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Crystal has no verified topics they care about

Media Appearances

Crystal has no verified media appearances

Work History

12-2025
Product Marketing Manager, Credit Cards at Avant
8-2024 - 12-2025
Digital Marketing Associate II - Digital Acquistions at Credit One Bank
11-2022 - 8-2024
Digital Marketing Associate I - Digital Acquisitions at Credit One Bank
6-2022 - 11-2022
Brand Marketing Strategist at PLA Beauty Inc.
4-2021 - 6-2022
Digital Marketing Associate at PLA Beauty Inc.

Education

Bachelor’s Degree from University of Nevada, Reno
Bachelor’s Degree - Transfer from University of Nevada-Las Vegas

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chicago, Illinois, United States Job Level : Middle Designation : Product Marketing Manager, Credit Cards at Avant
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Insights For Selling To Crystal

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Crystal is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Crystal

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Crystal move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Crystal take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Crystal

Personality Compatibility


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