Crystal Neels in

Crystal Neels

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Vice President Store Environment at Lowe's Companies, Inc.
📍 Charlotte Metro, United States

Crystal Neels is a seasoned retail executive with over 20 years of leadership experience at Lowes, Target, and PepsiCo, currently serving as a Vice President. She has a proven record of driving sales and operational excellence and attended the University at Albany. Colleagues consistently describe her as a highly motivational, results-driven, and strong leader.

She is deeply committed to philanthropy, serving on the Executive Leadership Team for the Go Red for Women campaign to advance womens heart health. Crystal also dedicates her time to hands-on community service, such as volunteering with Sleep in Heavenly Peace to build beds for children.

An accomplished industry voice, she was a featured speaker at the Top Women in Hardware & Building Supply event.

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Experience
10 Years
Current Role
Vice President Store Environment
Job Level
Senior
Location
Charlotte Metro, United States
Personality Overview

How Crystal shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Crystal cares about

Women in Leadership
She sponsors the Women in Leadership program at Lowe's and was recognized as a "Rising Star" at the Top Women in Hardware & Building Supply event.
Retail Merchandising
Her executive roles at Lowe's, including her current position as VP of Store Merchandising, center on driving sales through merchandising, resets, and pricing strategies.
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Career

Work history

7-2024
Vice President Store Environment
Lowe's Companies, Inc.
2-2024 - 6-2024
Senior Director of Merchandising - Assortment Planning
Lowe's Companies, Inc.
4-2022 - 1-2024
Divisional Merchandising Services Director
Lowe's Companies, Inc.
10-2015 - 12-2017
Senior Market Director
PepsiCo
6-2014 - 5-2015
Senior Director of Distribution
Target
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
BS
University at Albany
1997 - 2000
Business/International Economics
Cleveland State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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