Crystal Wooden serves as the VP of Marketing at mBIOTA Labs, leveraging over 15 years of expertise in building iconic brands like Nike, UGG, and Alo Yoga. A graduate of San Diego State University, she specializes in creating compelling storytelling and strategic campaigns that foster deep customer loyalty.
With a career rooted in the fashion, beauty, and wellness industries, Crystal demonstrates a clear passion for modern lifestyle trends. Her work with activewear and wellness-focused companies suggests a professional and personal interest in the intersection of health, style, and consumer culture.
She is leading the marketing for mBIOTA Elemental, a flagship therapeutic product named one of TIME Magazine’s Best Inventions of 2025.
Crystal Wooden
VP of Marketing at mBIOTA Labs
United States
Overview
Topics They Care About
Brand Storytelling
Her focus is on shaping campaigns and creating memorable storytelling that builds household-name brands and drives authentic customer loyalty.
Microbiome Health
In her current role, she is building a modern point of view around gut health and is on a mission to change how people approach wellness therapeutics.
Consumer Wellness
Her background is deeply embedded in the wellness, beauty, and lifestyle sectors, indicating a focus on brands that resonate with modern consumer values.
Media Appearances
Crystal has no verified media appearances
Work History
10-2025
VP of Marketing at mBIOTA Labs
1-2013
Brand + Creative Director at Freelance (Self employed)
8-2024
Creative Director & Co-Founder at Her August
1-2023 - 7-2024
Brand Director at Lulus
1-2008 - 12-2013
Creative Marketing Director at BELLA+CANVAS
Education
2004 - 2007
Bachelor's degree from San Diego State University
More Information
Social Presence :
Prographics :
Exp : 17
Location : United States
Job Level : Senior
Designation : VP of Marketing at mBIOTA Labs
