Crystal Wooden

Crystal Wooden serves as the VP of Marketing at mBIOTA Labs, leveraging over 15 years of expertise in building iconic brands like Nike, UGG, and Alo Yoga. A graduate of San Diego State University, she specializes in creating compelling storytelling and strategic campaigns that foster deep customer loyalty.

With a career rooted in the fashion, beauty, and wellness industries, Crystal demonstrates a clear passion for modern lifestyle trends. Her work with activewear and wellness-focused companies suggests a professional and personal interest in the intersection of health, style, and consumer culture.

She is leading the marketing for mBIOTA Elemental, a flagship therapeutic product named one of TIME Magazine’s Best Inventions of 2025.