Kevin Jennings

Pioneer
DISC Type : ISD

Vice President Marketing at The Buckle, Inc.

Greenville, South Carolina, United States

Overview

Kevin is an integrated marketing leader and digital transformation architect with a proven record of driving omni-channel DTC growth for major brands like Katie Kime, Abercrombie & Fitch, and Ralph Lauren. A graduate of Clemson University, he focuses on a consumer-first, digitally-led approach to scale fashion and lifestyle brands.

While at the agency Fuzz, his team won Best Family Banking solution in the Citi Mobile Challenge for their "CitiChores" app concept, designed to help parents manage kids allowances.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Digital Transformation
A core part of his career, having held the title of Senior Director, Digital Transformation at Abercrombie & Fitch and describing himself as a "digital transformation architect".
Omni-channel Growth
His expertise centers on scaling omni-channel DTC revenue for fashion, apparel, and lifestyle brands through digitally-led strategies.
Brand Reinvention
He has led and participated in "purpose-led brand reinvention" and marketing transformation journeys at major companies like Abercrombie & Fitch.

Media Appearances

Kevin has no verified media appearances

Work History

11-2023
Vice President Marketing at The Buckle, Inc.
10-2021 - 1-2023
Senior Director, Enterprise Agility & Digital Fluency at Abercrombie & Fitch Co.
1-2020 - 11-2021
Senior Director, Head of Omni-channel Marketing at Abercrombie & Fitch Co.
9-2016 - 12-2019
Senior Manager, Management Consulting at Accenture
7-2014 - 8-2016
Vice President, Strategy at Fuzz (now Monstarlabs)

Education

2002 - 2006
Bachelor of Arts from Clemson University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greenville, South Carolina, United States Job Level : Senior Designation : Vice President Marketing at The Buckle, Inc.
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Insights For Selling To Kevin

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kevin is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Kevin

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Kevin move?

  • They are generally fast movers and can take quick decisions
  • Can Kevin take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Kevin

Personality Compatibility


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