Kevin Jennings in

Kevin Jennings

Pioneer · DISC type ISD
Vice President Marketing at The Buckle, Inc.
📍 Greenville, South Carolina, United States

Kevin is an integrated marketing leader and digital transformation architect with a proven record of driving omni-channel DTC growth for major brands like Katie Kime, Abercrombie & Fitch, and Ralph Lauren. A graduate of Clemson University, he focuses on a consumer-first, digitally-led approach to scale fashion and lifestyle brands.

While at the agency Fuzz, his team won Best Family Banking solution in the Citi Mobile Challenge for their "CitiChores" app concept, designed to help parents manage kids allowances.

Read the full overview →
Experience
16 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Greenville, South Carolina, United States
Personality Overview

How Kevin shows up

Decisive But Friendly
Friendly But Fast
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Kevin cares about

Digital Transformation
A core part of his career, having held the title of Senior Director, Digital Transformation at Abercrombie & Fitch and describing himself as a "digital transformation architect".
Omni-channel Growth
His expertise centers on scaling omni-channel DTC revenue for fashion, apparel, and lifestyle brands through digitally-led strategies.
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Career

Work history

11-2023
Vice President Marketing
The Buckle, Inc.
10-2021 - 1-2023
Senior Director, Enterprise Agility & Digital Fluency
Abercrombie & Fitch Co.
1-2020 - 11-2021
Senior Director, Head of Omni-channel Marketing
Abercrombie & Fitch Co.
9-2016 - 12-2019
Senior Manager, Management Consulting
Accenture
7-2014 - 8-2016
Vice President, Strategy
Fuzz (now Monstarlabs)
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2002 - 2006
Bachelor of Arts
Clemson University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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