Kevin Jennings in

Kevin Jennings

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Vice President Marketing at The Buckle, Inc.
📍 Greenville, South Carolina, United States

Kevin is an integrated marketing leader and digital transformation architect with a proven record of driving omni-channel DTC growth for major brands like Katie Kime, Abercrombie & Fitch, and Ralph Lauren. A graduate of Clemson University, he focuses on a consumer-first, digitally-led approach to scale fashion and lifestyle brands.

While at the agency Fuzz, his team won Best Family Banking solution in the Citi Mobile Challenge for their "CitiChores" app concept, designed to help parents manage kids allowances.

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Experience
16 Years
Current Role
Vice President Marketing
Job Level
Senior
Location
Greenville, South Carolina, United States
Personality Overview

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Priorities

Topics Kevin cares about

Digital Transformation
A core part of his career, having held the title of Senior Director, Digital Transformation at Abercrombie & Fitch and describing himself as a "digital transformation architect".
Omni-channel Growth
His expertise centers on scaling omni-channel DTC revenue for fashion, apparel, and lifestyle brands through digitally-led strategies.
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Career

Work history

11-2023
Vice President Marketing
The Buckle, Inc.
10-2021 - 1-2023
Senior Director, Enterprise Agility & Digital Fluency
Abercrombie & Fitch Co.
1-2020 - 11-2021
Senior Director, Head of Omni-channel Marketing
Abercrombie & Fitch Co.
9-2016 - 12-2019
Senior Manager, Management Consulting
Accenture
7-2014 - 8-2016
Vice President, Strategy
Fuzz (now Monstarlabs)
In the press

Media appearances

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Education
2002 - 2006
Bachelor of Arts
Clemson University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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