Curt Frey

Commander
DISC Type : D

CIO - Marketing Technology at D.R. Horton

Dallas-Fort Worth Metroplex, United States

Overview

Curt is an entrepreneurial technology executive currently serving as CIO of Marketing Technology at D. R. Horton. With a diverse background in software engineering, agile leadership, and digital innovation, he has driven growth strategies at startups and Fortune 500 companies. People who have worked with him describe him as energetic, brilliant, and an outstanding leader and mentor.

Originally from a corn farm, Curt channels his entrepreneurial spirit into fitness, having co-founded a sports technology company for Olympic lifting athletes. He is passionate about building strong, mutually beneficial relationships and sharing his insights with others. His background includes an MBA from the Wisconsin School of Business.

He holds a patent for a system designed to help prevent the transmission of disease on cruise ships.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Marketing Technology
As the current CIO of Marketing Technology at D. R. Horton, he is leading the development of the next generation of home shopping and buying experiences.
Digital Innovation
Led digital growth and innovation at Royal Caribbean Group, where he directed teams to launch innovations in new markets and received an Employee of the Year award.
Fitness & Technology
Co-founded Ragnar Fitness, a company for Olympic lifting athletes, and holds a patent for a system that captures and analyzes weightlifting movement data.

Media Appearances

Curt has no verified media appearances

Work History

8-2025
CIO - Marketing Technology at D.R. Horton
8-2025
Director of Digital Growth & Innovation at Royal Caribbean Group
Senior Group Manager of Digital Experience & Product at Royal Caribbean Group
Group Manager & Senior Group Manager of Digital Delivery at Royal Caribbean Group
Co-Founder & Chief Product Officer at Ragnar Fitness

Education

MBA from Wisconsin School of Business
Bachelors from University of Wisconsin-Platteville

More Information

Social Presence :

Prographics :

Exp : 1 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : CIO - Marketing Technology at D.R. Horton
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Insights For Selling To Curt

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Curt is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Curt

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Curt move?

  • If convinced, they can reach decisions quite fast.
  • Can Curt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Curt

Personality Compatibility


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