Cyndi Bester Crane, MEd

Examiner
DISC Type : sc

Chief Executive Officer at Lethbridge Chamber of Commerce

Lethbridge, Alberta, Canada

Overview

Cyndi Bester Crane is the President & CEO of the Lethbridge Chamber of Commerce, where she leads policy initiatives to support the business community. An award-winning leader and entrepreneur, she has successfully run companies in registry services, healthcare, and workplace safety, and holds a Master of Education.

Outside of her extensive business career, Cyndi is a multi-talented individual with a background as a globally-traveled concert pianist, a competitive bodybuilder, and a bestselling author. A tireless volunteer, she has received national recognition for her philanthropic work and community involvement.

Unique fact: Cyndi is both an accomplished concert pianist and a competitive bodybuilder.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Local Business Growth
As CEO of the Chamber of Commerce, she spearheads initiatives and policy discussions, such as post-budget talks with the Minister of Finance, to strengthen the local business community.
Community Advocacy
Her role involves direct political action and advocating for policies that benefit local, provincial, and national business interests.
Workforce Development
She actively promotes job opportunities within her network and is focused on growing her team at the Chamber, indicating an interest in local talent and employment.

Media Appearances

Year in Review: Cyndi Bester, Lethbridge Chamber of Commerce CEO. Featured in Lethbridge News Now

See Now

We are proud to introduce our Chief Executive Officer Cyndi Bester. Featured in Lethbridge Chamber of Commerce (Facebook)

See Now

Work History

2-2019
Chief Executive Officer at Lethbridge Chamber of Commerce
9-2017 - 6-2023
Senate Member at The University of Lethbridge
1-2015
Owner at Lethbridge Vehicle Licensing & Registry
10-2014
CEO / Owner at Get RAW Inc
7-2003 - 1-2011
President & CEO / Owner at We Care Home Health Services

Education

Master of Education (MEd) from The University of Lethbridge
2012 - 2013
Post Graduate from College of Executive Coaching

More Information

Social Presence :

Prographics :

Exp : N/A Location : Lethbridge, Alberta, Canada Job Level : N/A Designation : Chief Executive Officer at Lethbridge Chamber of Commerce
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Insights For Selling To Cyndi

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cyndi is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cyndi

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cyndi move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cyndi take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cyndi

Personality Compatibility


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