Cyndrea Craig-Lawrence

Supporter
DISC Type : s

Certified Personal Trainer at So Cyn Fitness, LLC

Columbus, Ohio Metropolitan Area, United States

Overview

Cyndrea Craig-Lawrence is the Owner and Executive Health Coach at So Cyn Fitness, LLC, where she leverages her NASM certification to help professionals achieve their fitness goals. A former paralegal, she now focuses on creating individualized virtual training programs that analyze body type and metabolism to deliver results.

Passionate about creating a community of fitness enthusiasts, Cyndrea aims to help people live healthier, happier lives. She is active in her local business community, attending events like the Mahogany Columbus Small Business Awards to network and celebrate excellence and encouragement among her peers.

Unique fact: Cyndrea successfully transitioned her career from being a paralegal to becoming a full-time fitness entrepreneur.

Personality Overview

Slow To Decisions

Social Proof Driven

Risk-averse

They are unlikely to become strong champions as they don't prefer pushing other people.  They maintain good relationships with everyone, internally and externally. They usually go by the book, following all rules and procedures.

Topics They Care About

Executive Health
Her business, So Cyn Fitness, specializes in providing virtual fitness training for executive professionals to help them thrive in all aspects of life.
Holistic Wellness
Emphasizes a lifestyle approach to fitness that includes balanced diet, regular movement, sleep, stress reduction, and a positive outlook, not just exercise.
Career Transition
She made a significant career change, moving from a paralegal role to leveraging her NASM certification to build her own fitness coaching business.

Media Appearances

Women's History Month Spotlight: Cyndrea Craig‑Lawrence, Certified Personal Trainer at So Cyn Fitness, LLC. Featured in Facebook

See Now

Work History

8-2020
Certified Personal Trainer at So Cyn Fitness, LLC

Education

9-2000 - 5-2004
Bachelor of Applied Science - BASc from Bay Path University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Columbus, Ohio Metropolitan Area, United States Job Level : N/A Designation : Certified Personal Trainer at So Cyn Fitness, LLC
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Insights For Selling To Cyndrea

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers
  • Engage other key stakeholders on their side and leverage if they approve of your product

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cyndrea is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Cyndrea

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Cyndrea move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Cyndrea take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Cyndrea

Personality Compatibility


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