Cynthia Cullen, CCSK, CISM, CDPSE, SSBB

Critic
DISC Type : C

Business Information Security Officer at Thomson Reuters

United States

Overview

Cynthia has no verified overview

Personality Overview

Information Seeker

Precise

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

3-2022
Business Information Security Officer at Thomson Reuters
1-2020
CISO Advisory Board at Evanta, a Gartner Company
1-2019 - 4-2022
Global Director of Information Security at Interpublic Group (IPG)
11-2016 - 1-2019
CyberSecurity Advisor/Sr Director at NDegrees, Inc.
6-2014 - 11-2016
Chief Cyber Security Strategist at Hewlett Packard Enterprise

Education

Master's of Science from The City College of New York

More Information

Social Presence :

Prographics :

Exp : 11 Location : United States Job Level : N/A Designation : Business Information Security Officer at Thomson Reuters
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Cynthia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cynthia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cynthia

Personality Compatibility


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