Cynthia Horiguchi Trejos

Enthusiast
DISC Type : i

Senior Director, Communications, AI & Slack at Salesforce

San Francisco, California, United States

Overview

Cynthia is the Senior Director of Communications for AI & Slack at Salesforce, with deep expertise in guiding tech companies like Google and Instacart through periods of disruptive change. An alumna of Stanford and USC, colleagues describe her as smart, empathetic, and curious.

Outside of her corporate role, Cynthia is passionate about emerging technology and advises startups in the space, robotics, and artificial intelligence sectors. This reflects a personal commitment to fostering innovation and supporting the next generation of tech pioneers.

She once earned an honorable mention from PR Daily for a media campaign she created around the 25th anniversary of the Loma Prieta earthquake.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI in the Workplace
Her current role and recent posts focus heavily on integrating AI agents into conversational platforms like Slack to redefine how people work and collaborate.
B2B Tech Narrative
She has a history of reframing company stories, such as evolving Instacart from a consumer app to a B2B technology provider.
Startup Advising
She actively supports early-stage companies, specifically advising startups that are working in the space, robotics, and AI industries.

Media Appearances

Cynthia has no verified media appearances

Work History

7-2024
Senior Director, Communications, AI & Slack at Salesforce
2022 - 2024
Senior Director, Communications, Retail & Enterprise at Instacart
2020 - 2022
Head of Industry Communications at Google
2017 - 2020
Product Communications Manager at Google
2014 - 2017
Senior Manager, Global Marketing & Communications at RMS

Education

2021 - 2022
LEAD from Stanford University
B.A. from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Senior Designation : Senior Director, Communications, AI & Slack at Salesforce
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cynthia

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Cynthia take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cynthia

Personality Compatibility


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