Cynthia Martinez

Commander
DISC Type : D

Vice President, External Communications at U.S. Soccer Federation

Orlando, Florida, United States

Overview

Cynthia has no verified overview

Personality Overview

Strong-Willed

Candid & Clear

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Cynthia has no verified topics they care about

Media Appearances

Cynthia has no verified media appearances

Work History

5-2025
Vice President, External Communications at U.S. Soccer Federation
2-2018 - 5-2025
Director, Communications and Public Affairs at Disney Experiences
5-2012 - 2-2018
Director, Corporate Reputation, Global Corporate Communications at Royal Caribbean Group
2-2008 - 5-2012
Manager, Global Corporate Communications at Royal Caribbean Group
3-2006 - 2-2008
Media Relations Manager at Miami-Dade County

Education

Master of Arts from University of Miami
Bachelor's degree from Florida International University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Orlando, Florida, United States Job Level : Senior Designation : Vice President, External Communications at U.S. Soccer Federation
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Insights For Selling To Cynthia

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cynthia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cynthia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cynthia move?

  • If convinced, they can reach decisions quite fast.
  • Can Cynthia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Cynthia

Personality Compatibility


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