Cynthia Nogueira in

Cynthia Nogueira

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Gerente de Canais digitais e Transformação Digital at Sabesp
📍 São Paulo, Brazil

Cynthia Nogueira is the Manager of Digital Channels and Digital Transformation at Sabesp, leveraging a background in product management from Viveo and Bradesco. With an MBA and certifications in Agile and Lean Six Sigma, she excels at leading strategic digital modernizations. Colleagues describe her as dedicated and possessing strong interpersonal skills.

Based on her professional history and certifications, Cynthia shows a deep interest in continuous improvement and operational excellence. Her focus on following major consulting and pharmaceutical companies like PwC and Pfizer suggests a keen eye for large-scale corporate strategy and innovation in different sectors.

She led the transformation of the Sabesp mobile app, boosting its user rating from a 1. 8 to a 4. 4.

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Experience
17 Years
Current Role
Gerente de Canais digitais e Transformação Digital
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cynthia cares about

Digital Transformation
Her current role is centered on this, and she frequently shares updates on Sabesp's digital initiatives, such as new apps and WhatsApp services for customers.
Customer Experience
She celebrated improving her company's app rating from 1. 8 to 4. 4 stars, demonstrating a clear focus on creating simple, intuitive, and efficient user journeys.
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Career

Work history

3-2025
Gerente de Canais digitais e Transformação Digital
Sabesp
5-2024 - 3-2025
Product Coordinator
Viveo
2-2022 - 5-2024
Product Owner - Digital Channels
Bradeso
1-2020 - 2-2022
Product Owner - Automation
Bradeso
11-2018 - 1-2020
Junior Research and Innovation Analyst
Bradeso
In the press

Media appearances

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Education
2021 - 2022
MBA
Pontifícia Universidade Católica do Rio Grande do Sul
8-2023 - 9-2024
Postgraduate
Descomplica Faculdade Digital
2008 - 2012
Bacharelado
Universidade de Mogi das Cruzes
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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