Cyril Mandry

Cyril is a senior marketing executive with over 20 years of experience at blue-chip companies like MSD, Unilever, and Coca-Cola. He specializes in digital transformation, omnichannel customer engagement, and growing business units, particularly within the pharmaceutical and consumer goods sectors. He holds an MBA from HEC Paris.

He has a strong point of view on the marketing industry, believing practitioners need to call out "nonsense" and focus on fundamental principles rather than chasing trends. He is a frequent speaker at industry events on topics like social media and digital strategy.

Cyril champions the idea that algorithms dont create magic, they only measure it, urging marketers not to let measurement become a form of blindness.