Cyrille Groll

Inquirer
DISC Type : dc

Chief Revenue Officer (CRO) at Alpes Françaises 2030

Greater Lyon Area, France

Overview

Cyrille Groll is the Chief Revenue Officer for the French Alps 2030 Winter Olympics Organizing Committee. With over 20 years in sports marketing, he specializes in sponsorship sales and revenue growth, having held senior roles at Olympique Lyonnais and CAA Eleven. He holds a Masters in economics from Université Paris Nanterre.

His career demonstrates a profound passion for the business of major international sporting events. He has dedicated his professional life to building and marketing premier sports brands, showing a strong commitment to the industrys growth, from mass participation events to world-class competitions.

He is currently leading the launch of the partnership program for the French Alps 2030, a key pillar of the Games financial success.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Olympic Partnerships
As CRO for the French Alps 2030 Olympics, he is spearheading the launch of the domestic partnership program to secure a significant portion of the event's budget.
Sports Revenue Growth
His entire career is focused on driving revenue, from his time as Director at Olympique Lyonnais to managing global sponsorship sales for UEFA competitions.
Major Event Marketing
He has extensive experience marketing large-scale sporting events, including UEFA EURO 2016 and 2020, and now the 2030 Winter Olympics.

Media Appearances

Think Sport CIC: Cyrille Groll, directeur des revenus du COJOP – Alpes Françaises 2030. Featured in Sport Newstank

See Now

Work History

6-2025
Chief Revenue Officer (CRO) at Alpes Françaises 2030
7-2018 - 6-2025
Director Business and Revenue at Olympique Lyonnais Groupe
9-2013 - 7-2018
VP GLOBAL SPONSORSHIP SALES at CAA Eleven - UEFA National Team Football Exclusive agent
8-2013
DEPUTY SALES & MARKETING DIRECTOR / HEAD OF MASS PARTICIPATION DIVISION at IMG
10-2010
SALES & MARKETING MANAGER at IMG

Education

1995 - 2000
Masters of economics from Université Paris Nanterre

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Lyon Area, France Job Level : Leadership Designation : Chief Revenue Officer (CRO) at Alpes Françaises 2030
URL has been copied!

Insights For Selling To Cyrille

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cyrille is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Cyrille

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cyrille move?

  • Their decision making speed is somewhere in the middle.
  • Can Cyrille take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Cyrille

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.