Dag Ainsoo

Critic
DISC Type : C

Member of the Management Board at Estonian Private Equity & Venture Capital Association (EstVCA)

Estonia

Overview

Dag Ainsoo is a General Partner at Startup Wise Guys, one of Europes most active B2B startup accelerators. He serves on the board of the Estonian Private Equity & Venture Capital Association (EstVCA), leveraging a strong finance background from roles like CFO at Click & Grow and Senior Associate at PwC in Silicon Valley.

Outside of his venture capital work, Dag is a passionate basketball player, a sport he continues to play actively. He has also publicly shared his pride in his sons accomplishments, highlighting a connection to family.

Unique fact: Before becoming a key figure in Estonias VC scene, Dag gained valuable experience working in PwCs San Jose (Silicon Valley) office.

Personality Overview

Precise

Critic

Negotiator

They choose to analyze logically and value facts to emotions.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

B2B Startups
As a General Partner at Startup Wise Guys, his primary focus is investing in and accelerating early-stage B2B companies across various sectors like SaaS, Fintech, and Cybersecurity.
Venture Capital
He is an active investor and board member of the Estonian Private Equity & Venture Capital Association, shaping the local investment ecosystem.
Estonian Tech Scene
[Predicted] Through his board roles at EstVCA and EstBAN, he is deeply involved in the governance and growth of Estonia's technology and venture capital landscape.

Media Appearances

Dag has no verified media appearances

Work History

11-2023
Member of the Management Board at Estonian Private Equity & Venture Capital Association (EstVCA)
5-2016
General Partner at Startup Wise Guys
Founder and Partner at System Capital
2-2018 - 12-2019
Member Of The Management Board at Estonian Business Angels Network (EstBAN)
4-2016 - 2-2019
CFO at Click & Grow

Education

2001 - 2005
BA from TalTech – Tallinn University of Technology
2002 - 2003
MA program from Lund University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Estonia Job Level : Leadership Designation : Member of the Management Board at Estonian Private Equity & Venture Capital Association (EstVCA)
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Insights For Selling To Dag

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dag is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dag

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dag move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Dag take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Dag

Personality Compatibility


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