Hendrik Roosna

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DISC Type : d

CEO at Fairown Finance

Tallinn, Harjumaa, Estonia

Overview

Hendrik Roosna is a fintech founder with over 18 years of experience, currently leading Fairown to champion the circular economy. A graduate of the Estonian Business School, he uses AI-powered buyback solutions to promote sustainability. Colleagues describe him as a visionary, open-minded, and passionate leader.

Sustainability is Hendriks driving passion, a theme that consistently bridges his professional and personal focus. He is deeply committed to leveraging technology to solve environmental challenges like e-waste, viewing his work as a mission to change consumer behavior for the better and build a greener future.

Interesting fact: Hendrik is a Y Combinator [S16] alumnus, and a previous company he founded became the key technology provider for Apples iPhone Upgrade Plan in Sweden.

Personality Overview

Vision Oriented

Decisive

Fast-Paced

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Circular Economy
His company's core mission is to enable a circular economy by making product buybacks and renewals a standard practice for brands and retailers, aiming to eliminate electronic waste.
Fintech Innovation
With a long career in asset-backed financing, he focuses on creating novel fintech platforms that support subscription models and sustainable consumption.
Sustainable Consumption
He is passionate about shifting consumer behavior away from traditional ownership towards more sustainable models, particularly among younger, environmentally-conscious generations.

Media Appearances

Hendrik has no verified media appearances

Work History

5-2018
CEO at Fairown Finance
9-2008 - 5-2018
Partner at Capital Advisors AS
5-2016 - 11-2017
Founder at Upgraded Technologies
11-2004 - 8-2008
Sales Manager at 3 Step IT

Education

2018 - 2021
Bachelor's degree from Estonian Business School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Tallinn, Harjumaa, Estonia Job Level : Leadership Designation : CEO at Fairown Finance
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Insights For Selling To Hendrik

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that you you respond to any queries from them quickly
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hendrik is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Hendrik

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Hendrik move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Hendrik take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Hendrik

Personality Compatibility


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