Hendrik Roosna in

Hendrik Roosna

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CEO at Fairown Finance
📍 Tallinn, Harjumaa, Estonia

Hendrik Roosna is a fintech founder with over 18 years of experience, currently leading Fairown to champion the circular economy. A graduate of the Estonian Business School, he uses AI-powered buyback solutions to promote sustainability. Colleagues describe him as a visionary, open-minded, and passionate leader.

Sustainability is Hendriks driving passion, a theme that consistently bridges his professional and personal focus. He is deeply committed to leveraging technology to solve environmental challenges like e-waste, viewing his work as a mission to change consumer behavior for the better and build a greener future.

Interesting fact: Hendrik is a Y Combinator [S16] alumnus, and a previous company he founded became the key technology provider for Apples iPhone Upgrade Plan in Sweden.

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Experience
20 Years
Current Role
CEO
Job Level
Leadership
Location
Tallinn, Harjumaa, Estonia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Hendrik cares about

Circular Economy
His company's core mission is to enable a circular economy by making product buybacks and renewals a standard practice for brands and retailers, aiming to eliminate electronic waste.
Fintech Innovation
With a long career in asset-backed financing, he focuses on creating novel fintech platforms that support subscription models and sustainable consumption.
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Career

Work history

5-2018
CEO
Fairown Finance
9-2008 - 5-2018
Partner
Capital Advisors AS
5-2016 - 11-2017
Founder
Upgraded Technologies
11-2004 - 8-2008
Sales Manager
3 Step IT
In the press

Media appearances

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Education
2018 - 2021
Bachelor's degree
Estonian Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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