Daisy Crowder is the Brand & Marketing Director at Craft, a global design recruitment business. With a decade of experience in brand consultancies, she has expertise in fostering partnerships and building relationships with major brands. She is an alumna of Leeds Beckett University, where she studied Graphic Arts & Design.
Daisy is deeply invested in community building within the creative industry. She runs the "Common Matters" event series, co-founded the "Hear Here" network for female creative leaders, and serves as a mentor for "Kerning the Gap" and a board member for the Northern Design Festival.
In 2025, she made a point to spend almost her entire marketing budget on individuals and small collaborators rather than large corporations.
Read the full overview →They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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