Daisy Crowder

Enigma
DISC Type : dic

Brand & Marketing Director at Craft

Manchester, England, United Kingdom

Overview

Daisy Crowder is the Brand & Marketing Director at Craft, a global design recruitment business. With a decade of experience in brand consultancies, she has expertise in fostering partnerships and building relationships with major brands. She is an alumna of Leeds Beckett University, where she studied Graphic Arts & Design.

Daisy is deeply invested in community building within the creative industry. She runs the "Common Matters" event series, co-founded the "Hear Here" network for female creative leaders, and serves as a mentor for "Kerning the Gap" and a board member for the Northern Design Festival.

In 2025, she made a point to spend almost her entire marketing budget on individuals and small collaborators rather than large corporations.

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Design Community
Runs the Common Matters event series and co-founded Hear Here, a network for female creative leaders, to inform and inspire the design community.
Female Leadership
Co-founded and curates the "Hear Here" event series across London, New York, and Manchester to engage and inform female creative leaders.
Brand Cultivation
Led a recent rebrand for her company, Craft, centered on the idea of "cultivation" to better reflect long-term talent growth and partnership.

Media Appearances

Daisy has no verified media appearances

Work History

5-2024
Brand & Marketing Director at Craft
9-2024
Event Lead at Common Matters
5-2025
Founding Partner at Hear Here
12-2024
Member of the Board of Advisors at Northern Design Festival
3-2024
Mentor at Kerning the Gap

Education

2009 - 2012
Graphic Arts & Design from Leeds Beckett University
2007 - 2009
Art & Design from Trafford College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Brand & Marketing Director at Craft
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Insights For Selling To Daisy

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daisy is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Daisy

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Daisy move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Daisy take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Daisy

Personality Compatibility


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