Daisy R M Souza Lacerda

Sharpshooter
DISC Type : CD

Customer Experience Manager at Pluxee Brasil

São Paulo, São Paulo, Brazil

Overview

Daisy Lacerda is a customer experience leader with over two decades of experience, primarily in the aviation industry at TAM/LATAM, and now as Customer Experience Manager at Pluxee Brasil. She holds an Executive MBA from FGV and has served on technical committees for SENACON and the ABRAREC advisory board, shaping consumer relations standards.

Colleagues and direct reports describe her as a highly competent, ethical, and committed professional. She is recognized for her extraordinary customer care skills, balancing client needs with company strategy, and for fostering creativity and motivation within her teams. Her interests include The Walt Disney Company, suggesting a focus on large-scale customer experience models.

She has participated in exclusive customer relations working groups for major global aviation alliances, Star Alliance and OneWorld.

Personality Overview

Rigorous & Demanding

Fast But Analytical

ROI Driven

They respond well to strong and respectful communication.  They like to stay in control of the negotiation or defining of the terms. They put a lot of effort into ensuring personal success.

Topics They Care About

CX Strategy
Recently represented Pluxee Brasil on a panel at Smart Customer 2025, discussing the impact of customer experience on brand strategy.
B2B Customer Service
Her team at Pluxee was recently recognized with an award for their B2B service case, "Concierge – Evolução do Atendimento B2B".
Team Culture & Motivation
Emphasizes team celebrations and culture-building workshops, as shown in her posts about "life@pluxee" and recognizing partner teams for their dedication.

Media Appearances

Daisy has no verified media appearances

Work History

6-2018
Customer Experience Manager at Pluxee Brasil
11-2017 - 6-2018
Customer Relations Senior Manager at Hospital e Maternidade Santa Joana
2-2017 - 9-2017
Call Center Manager at Hertz
7-2016 - 12-2016
em transição at LHH + DBM
3-2008 - 6-2016
Customer Relations Director at TAM

Education

2005 - 2006
Specialization from USP - Universidade de São Paulo
2001 - 2002
Executive MBA from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 29 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Customer Experience Manager at Pluxee Brasil
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Insights For Selling To Daisy

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daisy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Daisy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daisy move?

  • If convinced, they can reach decisions quite fast.
  • Can Daisy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Daisy

Personality Compatibility


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