Dan Ariely
Login to view DISC.Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a three-time New York Times bestselling author. He holds PhDs in cognitive psychology and business administration. Often described by others as a genius, he excels at translating complex research into accessible, real-world applications for decision-making.
His personal and professional lives are deeply intertwined, stemming from a severe injury he sustained as a teenager. This life-altering event sparked his curiosity about human irrationality and pain, which became his core research focus. He is a co-founder of several companies that implement insights from behavioral science.
At eighteen, he suffered third-degree burns over 70% of his body, and his three-year hospitalization directly inspired his lifes work on how people make decisions.
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