Dan Botero

Critic
DISC Type : C

Head of Engineering at Anon

San Francisco, California, United States

Overview

Dan Botero is the Head of Engineering at Anon, where he focuses on applied AI to automate enterprise data workflows. Previously, as Director of Engineering at Payabli, he scaled the platform from 5, 000 to 35, 000 merchants, achieving a 7x revenue increase in 2024. He holds a Masters degree from Pace University.

An entrepreneur at heart, Dan founded a real estate software company, Kolign, which was part of the Techstars LA 23 accelerator. He is recognized by IBM as a speaker and mentor, demonstrating a commitment to sharing knowledge and fostering talent within the tech community.

Unique fact: Dan led his team at Payabli through a period of exponential growth, increasing their merchant base by 600% in a single year.

Personality Overview

Information Seeker

ROI Driven

Critic

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Applied AI
His current role at Anon is at the forefront of applied AI, and he previously led AI-driven solutions in the payments sector at Payabli.
Scaling FinTech
He has direct experience leading a payments platform through exponential growth, increasing the merchant base by 600% and revenue by 7x in one year.
Startup Ecosystem
As a founder and alumnus of the Techstars LA accelerator program, he is deeply familiar with the challenges and strategies of early-stage ventures.

Media Appearances

Dan has no verified media appearances

Work History

8-2025
Head of Engineering at Anon
6-2024 - 8-2025
Director of Engineering at Payabli
5-2025 - 7-2025
Head of AI : Director of Engineering at Payabli
11-2022 - 12-2024
Founder & CEO (Techstars LA '23) at Kolign
2-2022 - 11-2022
Technical Lead at Sisu

Education

2016 - 2017
Master's degree from Pace University
2015 - 2015
Course from Columbia University

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Head of Engineering at Anon
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Dan

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dan take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dan

Personality Compatibility


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