Dan Butkus

Questioner
DISC Type : c

CEO/President at Santo Spirits

New York City Metropolitan Area, United States

Overview

Dan Butkus is the CEO and President of Santo Spirits, a brand he leads in partnership with founders Sammy Hagar and Guy Fieri. A 20-year veteran of the spirits industry, he previously spent 14 years at Campari America, where he was instrumental in the growth of brands like Espolòn Tequila and Aperol Spritz.

He has spoken at industry conferences on topics like hospitality and has an interest in philanthropy, leveraging brand partnerships to support charitable causes. He appears to support educational institutions and has been involved in local conservation efforts in Wisconsin.

He is the CEO of a tequila company co-owned by Rock and Roll Hall of Famer Sammy Hagar and celebrity chef Guy Fieri.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Additive-Free Spirits
Actively champions and promotes Santo's additive-free production methods, believing it is the future of the tequila category as consumers seek more authentic, agave-forward products.
Celebrity Brand Building
Leads a brand founded by Sammy Hagar and Guy Fieri, leveraging their authentic passion and influence for marketing, events, and brand identity.
Distributor Relations
Has extensive experience managing national distributor relationships, particularly with major players like Southern Glazer's Wine & Spirits, from his time at Campari and Santo.

Media Appearances

Dan has no verified media appearances

Work History

10-2022
CEO/President at Santo Spirits
7-2017 - 11-2022
Vice President National Sales Manager at Campari America
1-2016 - 6-2017
Vice President of Sales, Southern Wine and Spirits National Region at Campari America
2-2015 - 12-2015
Vice President of Sales Southern Wine and Spirits West Division at Campari America
1-2006 - 3-2008
Regional Manager at Beam Wine Estates

Education

BS from Palm Beach Atlantic University
Macro Economics from London School of Economics semester abroad program

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : CEO/President at Santo Spirits
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Dan

Personality Compatibility


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