David Szydlik

Energizer
DISC Type : I

President and CEO at Santo Spirits

Peoria, Arizona, United States

Overview

David Szydlik is a seasoned spirits industry executive with over 20 years of experience, currently serving as the CEO of Santo Spirits. His career includes leadership roles at Pernod Ricard and Purity Vodka, where he established a strong record of managing P&L, increasing revenues, and growing market share.

Beyond his corporate career, David was a committed college athlete. While attending William & Mary, he played football and showcased early leadership skills, serving as a two-time team captain for the universitys team in the mid-1980s.

Unique fact: David was a wide receiver for the William & Mary Tribe football team and was named team captain for two consecutive years.

Personality Overview

Believer

Big Picture Person

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Spirits Brand Building
Celebrates brand award wins and national ad campaign recognition. He has been instrumental in orchestrating partnership deals to rapidly grow a brand's market presence and value.
P&L Management
His career is defined by a laser focus on ROI and successfully managing profit and loss to consistently improve EBITDA and drive revenue growth for spirits companies.
Chain Distribution Strategy
As a former National Director of Chains for Pernod Ricard, he has deep experience creating and aligning strategy with major customers like Wal Mart, Publix, and Spec's.

Media Appearances

David has no verified media appearances

Work History

12-2025
President and CEO at Santo Spirits
2-2019 - 11-2025
Chief Operating Officer at Two Sons Imports Cantera Negra Tequila
1-2017 - 1-2018
President and CEO at Purity Vodka
8-2014 - 1-2017
National Director of Chains at Pernod Ricard
9-2010 - 4-2014
Business Unit Director Southwest at Pernod Ricard USA

Education

Education details unavailable from William & Mary

More Information

Social Presence :

Prographics :

Exp : 13 Location : Peoria, Arizona, United States Job Level : Leadership Designation : President and CEO at Santo Spirits
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Insights For Selling To David

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with David is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from David

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will David move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can David take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And David

Personality Compatibility


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