Dan Goldin

Questioner
DISC Type : c

Co-Creator, Chief Historian &* Futurist at Per Aspera

Los Angeles Metropolitan Area, United States

Overview

Daniel Goldin is a pioneering technologist and entrepreneur, renowned as NASAs longest-serving Administrator, where he guided projects like the International Space Station and the James Webb Telescope. Now, through his firms Cold Canyon and Per Aspera, he advises deep tech funds and startups, focusing on accelerating American innovation. He holds a Bachelor of Science in Mechanical Engineering.

A patriot and mentor, Daniel is passionate about American craftsmanship and innovation. His interest in astrophysics was sparked at age seven during a visit to New York Citys Hayden Planetarium with his father. He lives by a philosophy of taking calculated risks and believes in hiring talent with intuition to achieve the impossible.

Unique fact: Daniel served as the 9th NASA Administrator under three U. S. Presidents: George H. W. Bush, Bill Clinton, and George W. Bush.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Deep Tech Innovation
His current mission is to accelerate the American deep tech renaissance through his advisory firm Cold Canyon and his newsletter, Per Aspera.
Space Exploration Legacy
Oversaw the redesign of the International Space Station and the initial concept for the James Webb Telescope, cementing his legacy in space exploration history.
Advanced Manufacturing
He believes "Execution is the new frontier" and emphasizes the importance of manufacturing high-quality, recurring outputs and shortening cycle times.

Media Appearances

Dan has no verified media appearances

Work History

1-2025
Co-Creator, Chief Historian &* Futurist at Per Aspera
7-2018
Founder at Cold Canyon
4-1992
NASA Administrator ('92 to '01) at NASA - National Aeronautics and Space Administration
8-2020
Member of the Advisory Board at Krach Institute for Tech Diplomacy at Purdue
Member at National Academy of Engineering

Education

Education details unavailable from The City College of New York

More Information

Social Presence :

Prographics :

Exp : 33 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Co-Creator, Chief Historian &* Futurist at Per Aspera
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Dan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Dan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dan

Personality Compatibility


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