Dan Leake

Wildcard
DISC Type : isc

Managing Director at Intent Productions Ltd

Reigate, England, United Kingdom

Overview

Dan Leake is the Managing Director of Intent Productions Ltd, specializing in stretch tents for live events, festivals, and brand experiences across the UK, Europe, and the USA. His clients include Glastonbury and Live Nation. In a recent collaboration, he launched a new, larger series of stretch tent structures designed for mid-size venues.

Dan has a long history in the events world, having started his career managing a nightclub at age 19. He is currently enhancing his expertise by studying digital marketing through Googles Squared program, demonstrating a commitment to continuous professional development and modern business growth strategies.

Unique fact: He held his first managerial position at a nightclub at the age of 19, overseeing everything from staffing and bar operations to artist support.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Live Event Production
As Managing Director of Intent Productions, he delivers temporary structures for major festivals, music tours, and large-scale corporate brand experiences.
Hospitality Solutions
Actively provides stretch tent rental and ownership services to pubs, hotels, and hospitality groups to help them increase revenue by maximizing customer capacity.
Structural Innovation
Recently collaborated on designing and launching a new, larger series of stretch tent structures to fill a gap in the market for mid-size venues.

Media Appearances

Dan has no verified media appearances

Work History

6-2014
Managing Director at Intent Productions Ltd
3-2012 - 5-2014
Event Manager/Rigger at Freelance
3-2010 - 4-2012
Operations Manager at Arabian Tent Company Ltd
5-2007 - 3-2010
Site Manager at Arabian Tent Company Ltd
2005 - 2006
Manager at The Volks

Education

1997 - 2003
GCSE from Harrow Way Community School
Education details unavailable from Squared Online

More Information

Social Presence :

Prographics :

Exp : 20 Location : Reigate, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Intent Productions Ltd
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Dan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Dan

Personality Compatibility


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