Dan Mitzner

Trailblazer
DISC Type : DI

Chief Marketing Officer at Zenarate

Denver, Colorado, United States

Overview

Dan Mitzner is a growth-focused marketing executive with over 17 years of experience in the B2B SaaS industry. He has a proven track record of shaping go-to-market strategies for startups and scaling companies like SendGrid and Oracle, contributing to over $2B in value creation. He attended the University of Wisconsin-Madison.

Outside of his marketing career, Dan has an interest in the outdoors, using fly fishing as an analogy for the finesse and skill required in his professional work. He is also passionate about mentorship and recognizing influential leaders who have shaped his career path.

He played a key leadership role in growing SendGrid from a $20M to a $110M annual run rate, culminating in a successful IPO.

Personality Overview

Assertive

Persuasive

Values Relationships

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Go-to-Market Strategy
His career at SendGrid, CometChat, and Zenarate has centered on building and executing revenue-generating GTM strategies for high-growth SaaS companies.
AI in Sales Training
As CMO of Zenarate, he is focused on transforming how enterprise companies train sales, service, and support teams using AI simulation and roleplay.
Product Marketing
He frequently emphasizes the importance of robust persona development, messaging frameworks, and creating utilitarian value for customers through product marketing.

Media Appearances

Dan has no verified media appearances

Work History

8-2023 - 9-2024
Chief Marketing Officer at Zenarate
6-2021 - 5-2023
Chief Marketing Officer at CometChat
1-2018
Consultant / Fractional Marketing Executive at Multiple Companies
10-2016 - 6-2018
Vice President, Marketing ($1.5B IPO 2017) at SendGrid
9-2013 - 10-2016
Senior Director, Product Marketing at SendGrid

Education

1992 - 1996
Education details unavailable from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 19 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Chief Marketing Officer at Zenarate
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Dan

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Dan take some risk or not?

  • If necessary, they will be ready to take risks.

You And Dan

Personality Compatibility


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