Rina Muqkurtaj

Critic
DISC Type : C

Head of Care Operations & Client Engagement at Cerebral

New York City Metropolitan Area, United States

Overview

Rina Muqkurtaj is the Head of Care Operations with a foundation in neuropsychiatric research from institutions like Columbia Psychiatry and Rutgers. She specializes in translating behavioral decision-making insights into operational architecture for behavioral health platforms, focusing on patient engagement and access to care.

She is a passionate advocate for improving mental healthcare systems, with a particular focus on neurodiversity in the workplace. Rina has a personal connection to improving ADHD care, drawing from her own lived experience to shape better patient journeys and access.

Unique fact: She co-authored and conducted statistical analysis for a publication on deconstructing resilience in patients at high risk for suicidal behavior.

Personality Overview

Objective Thinker

ROI Driven

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Behavioral Health Operations
Focuses on building operating architecture for mental health platforms that accounts for the behavioral mechanics of engagement and decision-making under distress.
Patient Access Strategy
Views patient access as a deeply misunderstood strategic function in healthcare, rather than a simple logistics or administrative problem to be optimized.
ADHD Care Advocacy
Champions companies that shape ADHD care with an understanding of patient access and operational design, informed by her own lived experience.

Media Appearances

Rina has no verified media appearances

Work History

4-2024
Head of Care Operations & Client Engagement at Cerebral
12-2023 - 4-2024
Care Operations Specialist at Abridged Psychology, PLLC
12-2022 - 12-2023
Youth Counselor (Foster Program) at Berkshire Farms Inc
4-2021 - 12-2022
Clinical Research Coordinator at Columbia Psychiatry
2-2019 - 2-2020
Research Staff Member at Rutgers Robert Wood Johnson Medical School

Education

9-2016 - 5-2020
Bachelor's degree from Rutgers University–New Brunswick

More Information

Social Presence :

Prographics :

Exp : 5 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Care Operations & Client Engagement at Cerebral
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Insights For Selling To Rina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rina is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rina

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rina

Personality Compatibility


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