Dan O'Reilly in

Dan O'Reilly

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Head of Ecommerce at EGO OFFICIAL
📍 Manchester, England, United Kingdom

Dan OReilly is a commercially focused eCommerce and digital experience specialist with over 15 years of experience. Currently the Head of eCommerce at EGO, he previously led CRO strategy at Boohoo Group, generating over £100m in incremental revenue. He holds a BSC from The Manchester Metropolitan University.

Described by colleagues as a likeable and fun person to work with, Dan is quick to master new analytical tools and techniques. He actively supports his professional network by sharing opportunities, demonstrating a commitment to helping others in his field succeed.

Unique fact: He delivered an uplift of over £100 million in incremental revenue through structured testing and funnel optimisation at Boohoo Group PLC.

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Experience
13 Years
Current Role
Head of Ecommerce
Job Level
Mid-senior
Location
Manchester, England, United Kingdom
Personality Overview

How Dan shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dan cares about

DTC & B2B Growth
His career focuses on helping direct-to-consumer and B2B brands grow and optimize performance, from startups to enterprise-scale retailers.
Conversion Rate Optimisation
A core area of his expertise, he achieved a 25% uplift in conversion rates and drove significant revenue growth through strategic experimentation at Boohoo.
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Career

Work history

8-2025
Head of Ecommerce
EGO OFFICIAL
1-2024 - 11-2025
Managing Director & Consultant
Strategic Sphere
11-2012 - 12-2023
Head of Group CRO/Digital Experience
Boohoo Group PLC
7-2012 - 10-2012
Analytics Consultant
Amaze
10-2011 - 7-2012
Web Optimisation Consultant
MoneySuperMarket.com
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1997 - 2001
BSC hons
The Manchester Metropolitan University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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