Dan O'Reilly

Examiner
DISC Type : cs

Head of Ecommerce at EGO OFFICIAL

Manchester, England, United Kingdom

Overview

Dan OReilly is a commercially focused eCommerce and digital experience specialist with over 15 years of experience. Currently the Head of eCommerce at EGO, he previously led CRO strategy at Boohoo Group, generating over £100m in incremental revenue. He holds a BSC from The Manchester Metropolitan University.

Described by colleagues as a likeable and fun person to work with, Dan is quick to master new analytical tools and techniques. He actively supports his professional network by sharing opportunities, demonstrating a commitment to helping others in his field succeed.

Unique fact: He delivered an uplift of over £100 million in incremental revenue through structured testing and funnel optimisation at Boohoo Group PLC.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

DTC & B2B Growth
His career focuses on helping direct-to-consumer and B2B brands grow and optimize performance, from startups to enterprise-scale retailers.
Conversion Rate Optimisation
A core area of his expertise, he achieved a 25% uplift in conversion rates and drove significant revenue growth through strategic experimentation at Boohoo.
GA4 Strategy
His profile highlights GA4 implementation and strategy as a key specialism, which he applies across his consulting and in-house roles.

Media Appearances

Dan has no verified media appearances

Work History

8-2025
Head of Ecommerce at EGO OFFICIAL
1-2024 - 11-2025
Managing Director & Consultant at Strategic Sphere
11-2012 - 12-2023
Head of Group CRO/Digital Experience at Boohoo Group PLC
7-2012 - 10-2012
Analytics Consultant at Amaze
10-2011 - 7-2012
Web Optimisation Consultant at MoneySuperMarket.com

Education

1997 - 2001
BSC hons from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Manchester, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce at EGO OFFICIAL
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Dan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Dan take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Dan

Personality Compatibility


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