Michael Smetana in

Michael Smetana

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Managing Director at HP
📍 Austria

Michael Smetana is the Managing Director of HP Austria, bringing over thirty years of experience in various international leadership roles within the company. An engineer by training with executive education from Harvard, he is currently focused on leveraging AI in the workplace and guiding customers through their digital transformation.

His long and successful career was sparked by a fascination with HP technology, starting with an HP calculator in his college days. This enduring passion for innovation in computing and printing has been a consistent theme throughout his professional life, bridging his technical background with forward-looking market strategies.

He transitioned from supervising construction for the Vienna Underground to becoming the Managing Director of HP in Austria.

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Experience
13 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Austria
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Michael cares about

AI in the Workplace
He recently launched the "HP AI Report 2025, " providing data and insights on the adoption and perception of AI in the Austrian workplace, a topic he frequently discusses publicly.
Business Sustainability
Actively promotes HP's Amplify Impact Program and emphasizes sustainability across the entire product lifecycle, from design and recycled materials to energy-efficient use and proper disposal.
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Career

Work history

10-2020
Managing Director
HP
4-2019 - 10-2020
Global Head of Marketing Operations, Graphics Solutions Business
HP
5-2016 - 4-2019
Head of Marketing, Graphics Solutions Business, EMEA
HP
10-1988 - 4-1991
CAD Sales Specialist
Technodat
6-1987 - 9-1988
Construction Supervisor
Wibeba Holding Gmbh
In the press

Media appearances

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Education
Accelerated Leadership Development Program
Harvard Business School Executive Education
Marketing Effectiveness
Brand Learning
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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