Dan Purdy

Energizer
DISC Type : I

Head of Ecommerce Engineering at Wonderbly

London, England, United Kingdom

Overview

Dan Purdy is the Head of Ecommerce Engineering at Wonderbly, where he leads the development of their online platforms. A graduate of The University of Huddersfield, he has a history of career progression through roles at PrimaryBid and Urban Massage. People who have worked with him describe him as focused, knowledgeable, and helpful.

Dan is a published author and technical reviewer in the software development space. His writing focuses on making technology like Python and Raspberry Pi accessible. He is interested in following major news outlets such as the BBC and The New York Times to stay informed on current events.

Unique fact: Dan authored the "Raspberry Pi for Python Programmers Cookbook - Second Edition, " showcasing his ability to blend hardware and software expertise.

Personality Overview

Relationship Oriented

Believer

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Ecommerce Engineering
As the Head of Ecommerce Engineering at Wonderbly, he is directly responsible for the architecture and performance of their online retail technology.
Python Programming
He authored a cookbook specifically for Python developers, demonstrating deep expertise and a passion for teaching the language.
Technical Authorship
Having authored one book and technically reviewed another for Packt Publishing, he shows a clear interest in creating educational technology content.

Media Appearances

Dan has no verified media appearances

Work History

7-2025
Head of Ecommerce Engineering at Wonderbly
4-2023 - 6-2025
Senior Engineering Manager at PrimaryBid
5-2022 - 4-2023
Engineering Manager at PrimaryBid
11-2021 - 5-2022
Senior Software Engineer at PrimaryBid
12-2017 - 10-2021
Lead Frontend Engineer at Urban Massage

Education

2005 - 2008
Bachelor of Science (BSc) from The University of Huddersfield

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Ecommerce Engineering at Wonderbly
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Insights For Selling To Dan

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Dan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Dan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Dan

Personality Compatibility


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