Dan Taffler in

Dan Taffler

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Group Director of Data and Analytics at Reach plc
📍 United Kingdom

Dan Taffler is the Group Director of Data and Analytics at Reach PLC, with twenty years of experience in data-driven transformation. A Chartered Management Accountant and four-time UK top 100 data leader, he is praised for building high-performing teams and delivering significant commercial value.

He is a frequent speaker at industry events like the DataIQ World Congress and has appeared on podcasts to discuss delivering tangible business benefits from AI and data strategies.

He created "Guten, " an industry-leading AI product that generated significant IP and transformed journalism at Reach PLC, delivering multi-million-pound revenue increases.

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Experience
12 Years
Current Role
Group Director of Data and Analytics
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Priorities

Topics Dan cares about

AI Value Delivery
He is focused on delivering tangible business benefits from AI, a topic he discussed on the "Driven By Data" podcast and at the 2025 DataIQ World Congress.
AI in Journalism
He spearheaded the "Guten" project at Reach PLC, applying data science and AI to transform journalism, which increased editorial productivity and user engagement.
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Career

Work history

10-2022
Group Director of Data and Analytics
Reach plc
9-2020 - 11-2022
Director of Data and Analytics
Reach plc
1-2016 - 11-2022
Director
DTG Solutions Ltd
9-2019 - 9-2020
Chief Data and Analytics Officer
Medivet
4-2016 - 9-2019
Director of Data and Analytics
Co-op
In the press

Media appearances

Dan Taffler, Group Director of Data and Analytics, Reach PLC - DataIQ. Featured in DataIQ
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Reach plc delivers impactful journalism with AI‑driven Guten … powered by AWS. Featured in AWS Media Blog
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Education
2010 - 2012
Master of Business Administration (MBA)
Alliance Manchester Business School
2003 - 2008
ACMA
The Chartered Institute of Management Accountants
Social presence
in
Behavioral profile

DISC profile (public)

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