Dana Berg

Observer
DISC Type : ci

Chief Executive Officer at SADA, An Insight company

Los Angeles Metropolitan Area, United States

Overview

Dana Berg was the CEO of SADA, an Insight Company, and a recognized thought leader in digital transformation with nearly 25 years of experience. A graduate of the University of Southern California, he was known for building high-performing, customer-centric teams. Colleagues and industry leaders consistently described him as a visionary, passionate, and kind leader.

He was known for his unwavering belief in people, fostering a culture of empathy and community support. Described as having a great sense of humor and magnetic energy, he was a devoted husband and a father to four children who was deeply committed to his family.

Dana Berg passed away in July 2025.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Leadership with Impact
Authored articles on leadership, emphasizing that success should be measured by the positive impact on customers, employees, and the community, not just financial metrics.
GenAI Adoption
He spoke about the imperative for enterprises to move beyond using GenAI for cost savings and instead use it to drive top-line growth and engagement.
Positive Company Culture
He was passionate about creating a people-first work culture built on empathy and gratitude, earning awards as a top CEO for women and diversity.

Media Appearances

Dana has no verified media appearances

Work History

10-2024 - 7-2025
Chief Executive Officer at SADA, An Insight company
6-2018 - 10-2024
Chief Operating Officer at SADA, An Insight company
6-2014 - 6-2018
Vice President at Hitachi Consulting
10-2013 - 2-2014
Americas Consulting Leader at EMC
12-2010 - 9-2013
General Manager at Perficient

Education

1996 - 1999
Bachelor of Science from University of Southern California
1994 - 1996
Computer Engineering & Computer Science from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 25 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Chief Executive Officer at SADA, An Insight company
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Dana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They like to analyze well and then make their decisions.
  • Can Dana take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Dana

Personality Compatibility


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