Dana Berg in

Dana Berg

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Chief Executive Officer at SADA, An Insight company
📍 Los Angeles Metropolitan Area, United States

Dana Berg was the CEO of SADA, an Insight Company, and a recognized thought leader in digital transformation with nearly 25 years of experience. A graduate of the University of Southern California, he was known for building high-performing, customer-centric teams. Colleagues and industry leaders consistently described him as a visionary, passionate, and kind leader.

He was known for his unwavering belief in people, fostering a culture of empathy and community support. Described as having a great sense of humor and magnetic energy, he was a devoted husband and a father to four children who was deeply committed to his family.

Dana Berg passed away in July 2025.

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Experience
25 Years
Current Role
Chief Executive Officer
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dana cares about

Leadership with Impact
Authored articles on leadership, emphasizing that success should be measured by the positive impact on customers, employees, and the community, not just financial metrics.
GenAI Adoption
He spoke about the imperative for enterprises to move beyond using GenAI for cost savings and instead use it to drive top-line growth and engagement.
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Career

Work history

10-2024 - 7-2025
Chief Executive Officer
SADA, An Insight company
6-2018 - 10-2024
Chief Operating Officer
SADA, An Insight company
6-2014 - 6-2018
Vice President
Hitachi Consulting
10-2013 - 2-2014
Americas Consulting Leader
EMC
12-2010 - 9-2013
General Manager
Perficient
In the press

Media appearances

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Education
1996 - 1999
Bachelor of Science
University of Southern California
1994 - 1996
Computer Engineering & Computer Science
University of California, Davis
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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