Dana Feeney

Enigma
DISC Type : Icd

Solutions Marketing Director at Lighthouse

Greater Philadelphia, United States

Overview

Dana has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

12-2021
Solutions Marketing Director at Lighthouse
8-2021 - 12-2021
Product Marketer at Nuix
9-2016 - 8-2021
Product Marketing Analyst at Nuix
3-2015 - 9-2016
Project Manager at Nuix
3-2009 - 9-2014
Marketing Project Specialist at Freedom Credit Union

Education

2002 - 2006
Education details unavailable from La Salle University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Solutions Marketing Director at Lighthouse
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Dana

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Dana take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Dana

Personality Compatibility


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