Dana Pesce (MCR, RPA)

Questioner
DISC Type : c

Real Estate, Strategy & Planning Leader, Global Planning and Americas Real Estate at Cisco

Los Angeles Metropolitan Area, United States

Overview

Dana Pesce is a corporate real estate executive with over 20 years of experience managing global portfolios for major tech companies like Cisco, Netflix, and Apple. A leader in strategy and planning, she holds an MBA from San José State University and a Master of Corporate Real Estate (MCR) certification.

Her public activity suggests a strong focus on industry innovation and community. She actively participates in industry panels and events, sharing insights and engaging with peers on the future of real estate and technology.

She has managed site selection, due diligence, and negotiation for billion-dollar projects, including critical facilities and data centers.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

AI in Workplace
Recently discussed future-proofing the workplace for the AI era and visited OpenAI to learn about practical applications, showing a keen interest in its impact on corporate environments.
Inclusive Workplaces
Showed pride in company initiatives focused on creating inclusive and adaptable workplaces, specifically mentioning support for neuroinclusion in office design and culture.
Global Portfolio Strategy
Her career at Cisco, Netflix, and Apple has been defined by leading global real estate strategy, transactions, and portfolio management for large, fast-paced technology firms.

Media Appearances

Dana has no verified media appearances

Work History

4-2025
Real Estate, Strategy & Planning Leader, Global Planning and Americas Real Estate at Cisco
2-2023 - 1-2025
Senior Director, Global Head of Real Estate, Strategy & Planning at Netflix
11-2020 - 1-2025
Director, Global Head of Real Estate, Strategy & Planning at Netflix at Netflix
5-2020 - 11-2020
Director, Global Real Estate Transactions, Portfolio & Analysis at Netflix at Netflix
10-2008 - 5-2020
Director, Global Real Estate, Strategic Acquisitions & Critical Facilities at Apple

Education

2001 - 2003
MBA from San José State University
BS from University of California, Riverside

More Information

Social Presence :

Prographics :

Exp : 26 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : Real Estate, Strategy & Planning Leader, Global Planning and Americas Real Estate at Cisco
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Dana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Dana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Dana

Personality Compatibility


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