Dana Royse

Doer
DISC Type : sd

President & CEO at New Vista KY

Greater Lexington Area, United States

Overview

Dana has no verified overview

Personality Overview

Results Focused

Deliberate Doer

Risk-Accepting

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Dana has no verified topics they care about

Media Appearances

Dana has no verified media appearances

Work History

8-2025
President & CEO at New Vista KY
3-2013 - 8-2025
Chief Financial Officer at New Vista KY
7-1998 - 3-2013
Finance Department (Multiple Positions) at New Vista KY

Education

Master of Business Administration - MBA from University of Kentucky
Bachelor of Science in Accounting from University of Kentucky

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Lexington Area, United States Job Level : Leadership Designation : President & CEO at New Vista KY
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Insights For Selling To Dana

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dana

Personality Compatibility


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