Daniel Brandt

Critic
DISC Type : C

Head of Marketing & Communications at Innok Robotics

Regensburg, Bavaria, Germany

Overview

Daniel Brandt is the Head of Marketing & Communications at Innok Robotics, bringing over 20 years of experience. He specializes in data-driven strategies for international scaling, particularly in robotics and AI, with deep expertise in the Chinese market. He holds a Diplom from the Bayerische Akademie für Werbung und Marketing.

Outside of his primary role, Daniel is an active leader in the professional community as a Speaker for the Bavarian chapter of the German Association of Comms Professionals (BdKom). He is passionate about the practical application of new technologies, frequently posting his thoughts on generative AI workflows.

Unique fact: Daniel is a German Excellence Award winner for a top campaign and was a finalist for Marketing Person of the Year in 2020.

Personality Overview

Negotiator

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

AI in Marketing
He actively experiments with and discusses generative AI tools like Claude and Gemini, focusing on creating practical workflows for superior marketing results beyond the initial hype.
China Market Entry
He has an extensive network and expertise in helping international companies successfully establish themselves in the Chinese market, a key part of his professional specialty.
Robotics Industry
As marketing head for Innok Robotics, he is focused on setting new standards in robotics hardware, AI software, and marketing for major industry events like LogiMAT.

Media Appearances

Daniel has no verified media appearances

Work History

7-2024
Head of Marketing & Communications at Innok Robotics
12-2023 - 6-2024
Lead Marketing & Communications at Innok Robotics
5-2023 - 11-2023
Senior Manager Marketing & Communications at Innok Robotics
10-2022 - 4-2023
Interim Leiter Kommunikation und Marketing at Bayernhafen GmbH & Co. KG
3-2022
Senior Communication Advisor at Microbify GmbH

Education

2005 - 2007
Diplom from Bayerische Akademie für Werbung und Marketing
2016 - 2016
Degree from Squared Online

More Information

Social Presence :

Prographics :

Exp : 25 Location : Regensburg, Bavaria, Germany Job Level : Mid-senior Designation : Head of Marketing & Communications at Innok Robotics
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniel

Personality Compatibility


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