Ricardo R. in

Ricardo R.

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Vice President, Marketing - B2B & B2C at City Lending Inc
📍 New York City Metropolitan Area, United States

Ricardo R. is a marketing executive with over 15 years of experience scaling growth, CRM, and media strategies for global brands like Disney/Hulu, Peloton, and Spotify. He is proficient in managing $100M+ budgets to drive revenue and LTV. Colleagues describe him as an empathetic, strategic, and collaborative leader.

He was a Cannes Lions Nominee for creating Peloton’s personalized year-in-review campaign, “The Cooldown. ”

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Experience
16 Years
Current Role
Vice President, Marketing - B2B & B2C
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

Subscription Growth
He has a strong track record of scaling subscriber bases for major DTC brands, including Hulu (30M signups), Spotify (+10% conversion), and HBO NOW (4. 5M subscribers).
Customer Retention
At Peloton, he developed programs that reduced churn by 7% and increased reactivations by 12%, focusing on loyalty, save, and win-back strategies.
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Career

Work history

8-2023
Vice President, Marketing - B2B & B2C
City Lending Inc
4-2022 - 8-2023
Vice President, Growth Marketing, Hulu + Disney Bundle
The Walt Disney Company
1-2020 - 3-2022
Senior Director, Membership Marketing
Peloton Interactive
1-2019 - 1-2020
Global Head of Growth & Conversion, Premium Subscriptions
Spotify
4-2016 - 1-2019
Director, Growth Marketing & Digital Media
HBO
In the press

Media appearances

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Education
8-2006 - 5-2009
Bachelor of Science (B.S.)
Stony Brook University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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