Daniel Collins in

Daniel Collins

Inspirer · DISC type id
Founder and Brand Director at Forest Spa Finland
📍 United Kingdom

With 30 years in the global beauty industry, including senior roles at Clinique, Daniel Collins founded Forest Spa Finland to merge inner wellness and outer beauty. His expertise spans international retail development, brand strategy, and consumer experience, now focused on his holistic, super-natural skincare brand.

Originally from Australia, Daniels personal life and professional mission are deeply influenced by Finland, his husbands home country. He is passionate about the restorative power of Nordic forests, inspired by experiences at his familys summer house, which he aims to share through his products.

After years working for global beauty giants, he was inspired to create his own brand that brings the peace and purity of Finnish nature to peoples daily lives.

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Current Role
Founder and Brand Director
Location
United Kingdom
Personality Overview

How Daniel shows up

Achievment Oriented
Generous
Decisive

They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Daniel cares about

Holistic Wellness
Founded his brand on the principle that skincare and wellness are directly linked, aiming to bridge the disconnect between inner health and outer beauty.
Sustainable Beauty
Emphasizes using sustainably sourced Nordic forest plant extracts and sustainable packaging for all his products, making it a core brand value.
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Career

Work history

4-2021
Founder and Brand Director
Forest Spa Finland
3-2022
Project Lead
Kolo Creative
7-2019 - 8-2021
Retail Development Consultant
Daniel Collins Retail Development
4-2018 - 7-2019
Retail Education Director UK and global retail projects
Clinique
7-2016 - 2-2019
Senior Director Retail Operations APAC
Clinique
In the press

Media appearances

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Education

Daniel has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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