Daniel Costa

Critic
DISC Type : C

Director of Innovation & Product :: Latin America at ASICS Latin America

Brazil

Overview

Daniel Costa is the Director of Innovation & Product for ASICS Latin America, leveraging a deep career at top brands including adidas, Nike, and Puma. A graduate of ESPM and Universidade Presbiteriana Mackenzie, colleagues describe him as a practical leader with huge experience in the sports product industry.

Outside of his executive role, Daniel is a passionate and active runner. He participates in official ASICS events not just as a director but as a competitor, having achieved a personal best in a 10km race. His focus is on connecting with the running community on a personal level.

He has held senior roles at four of the worlds largest competing sportswear brands: ASICS, adidas, Nike, and Puma.

Personality Overview

Information Seeker

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Running Shoe Tech
He frequently speaks on the technical innovations in ASICS's performance footwear, including advanced foams, carbon plates, and stability systems.
Brand Collaborations
Daniel is involved in major brand partnerships, from celebrating Brazilian icons like Senna to launching collaborations with high-fashion and streetwear brands.
Latin American Market
His role centers on product and innovation strategy for the entire Latin American region, including strategic launches for key markets like Brazil.

Media Appearances

Daniel has no verified media appearances

Work History

2-2022
Director of Innovation & Product :: Latin America at ASICS Latin America
4-2021 - 2-2022
Product Director I Latin America at ASICS Latin America
1-2019 - 5-2021
Head of Product Latam at ASICS Latin America
3-2018 - 1-2019
Sr Manager FTW Latam at ASICS America Corporation
8-2015 - 2-2018
Senior GMM Retail at adidas

Education

2005 - 2006
Post Graduated from ESPM Escola Superior de Propaganda e Marketing
1998 - 2002
Graduated from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brazil Job Level : Mid-senior Designation : Director of Innovation & Product :: Latin America at ASICS Latin America
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Daniel take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Daniel

Personality Compatibility


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