Daniel Costa
Critic · DISC type CDaniel Costa is the Director of Innovation & Product for ASICS Latin America, leveraging a deep career at top brands including adidas, Nike, and Puma. A graduate of ESPM and Universidade Presbiteriana Mackenzie, colleagues describe him as a practical leader with huge experience in the sports product industry.
Outside of his executive role, Daniel is a passionate and active runner. He participates in official ASICS events not just as a director but as a competitor, having achieved a personal best in a 10km race. His focus is on connecting with the running community on a personal level.
He has held senior roles at four of the worlds largest competing sportswear brands: ASICS, adidas, Nike, and Puma.
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Unless the value is proven by data, they are unlikely to value fancy features. They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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