Kazuyoshi Kigaki

GM/Sportstyle category strategy at ASICS Corporation

📍 Kobe, Hyogo, Japan

Kazuyoshi Kigaki leads the Sportstyle category at ASICS Corporation, where he has worked since graduating from Osaka City University in 2004. He is responsible for blending the companys performance technology heritage with contemporary fashion trends to capture a style-conscious global audience.

His role involves a deep engagement with sneaker culture and the fashion world to deliver products that resonate with a younger generation. He has expressed a desire to work on a global stage, a goal he achieves by delivering ASICS innovative products to fashion lovers worldwide.

He feels a great sense of fulfillment in his work, which combines ASICS extensive archives with cutting-edge technology.

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Experience

2 Years

Current Role

GM/Sportstyle category strategy

Location

Kobe, Hyogo, Japan

Personality Overview

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Priorities

Topics Kazuyoshi cares about

Sneaker Culture

As the head of the Sportstyle division, he is at the forefront of ASICS' strategy to engage sneakerheads and fashion-forward consumers.

Heritage & Innovation

His strategy focuses on fusing ASICS' vast product archives with the latest technology to create new, compelling lifestyle footwear.

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Career

Work history

1-2024

GM/Sportstyle category strategy

ASICS Corporation

In the press

Media appearances

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Education

2005 - 2009

文学部

Osaka City University

Social presence

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