Kazuyoshi Kigaki leads the Sportstyle category at ASICS Corporation, where he has worked since graduating from Osaka City University in 2004. He is responsible for blending the companys performance technology heritage with contemporary fashion trends to capture a style-conscious global audience.
His role involves a deep engagement with sneaker culture and the fashion world to deliver products that resonate with a younger generation. He has expressed a desire to work on a global stage, a goal he achieves by delivering ASICS innovative products to fashion lovers worldwide.
He feels a great sense of fulfillment in his work, which combines ASICS extensive archives with cutting-edge technology.
Kazuyoshi Kigaki
GM/Sportstyle category strategy at ASICS Corporation
Kobe, Hyogo, Japan
Overview
Topics They Care About
Sneaker Culture
As the head of the Sportstyle division, he is at the forefront of ASICS' strategy to engage sneakerheads and fashion-forward consumers.
Heritage & Innovation
His strategy focuses on fusing ASICS' vast product archives with the latest technology to create new, compelling lifestyle footwear.
Global Brand Strategy
He expressed a long-held ambition to work on a global stage, a key part of his current role in marketing products to fashion lovers worldwide.
Media Appearances
Kazuyoshi has no verified media appearances
Work History
1-2024
GM/Sportstyle category strategy at ASICS Corporation
Education
2005 - 2009
文学部 from Osaka City University
More Information
Social Presence :
Prographics :
Exp : 2
Location : Kobe, Hyogo, Japan
Job Level : N/A
Designation : GM/Sportstyle category strategy at ASICS Corporation
