Daniel Gilbert

Questioner
DISC Type : c

Global CEO at Brainlabs

United States

Overview

Daniel Gilbert is the Global CEO of Brainlabs, a media agency he founded in 2012 after his time at Google. He pioneered a scientific, AI-driven approach to marketing by hiring mathematicians and data scientists. He has since grown Brainlabs into a global company with over 1, 000 employees.

Outside of work, Daniel is a father of four. He is deeply invested in creating a progressive workplace, championing employee mental health and rethinking traditional concepts of work-life balance. He has stated he is "obsessed" with company culture and spends up to 40% of his time focused on it.

Unique fact: To creatively address the gender pay gap, he once hired a robot receptionist for his company.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

AI-Native Companies
He is actively rebuilding his entire 1, 000-person company from the ground up to be AI-native, challenging every existing structure and operating system.
Progressive Company Culture
He is self-reportedly "obsessed" with culture, spending 40% of his time on it and championing initiatives that support employee mental health and a sense of belonging.
Debunking Marketing Myths
He openly criticizes industry "pseudo-science" and rejects debates like "brand vs. performance, " which he considers a nonsensical, invented distinction.

Media Appearances

Daniel Gilbert shares his plans to pioneer a new era of media agencies. Featured in Brainlabs Digital

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Brainlabs CEO Joins DesignRush Podcast to Discuss 3 AI‑Driven Media Strategies. Featured in Yahoo Finance

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Brainlabs CEO Daniel Gilbert named in the BIMA 100. Featured in Brainlabs Digital

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Work History

1-2012
Global CEO at Brainlabs
5-2010 - 12-2011
Advertising Consultant at Google

Education

2005 - 2009
Education details unavailable from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Leadership Designation : Global CEO at Brainlabs
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Daniel

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Daniel take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Daniel

Personality Compatibility


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