Daniel Gomez in

Daniel Gomez

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Shopper Marketing Director at Sigma
📍 Greater Madrid Metropolitan Area, Spain

Daniel is an experienced Shopper Marketing Director at Sigma, with a deep history in the food and beverage industry. His career includes leadership roles at major FMCG companies like Campofrio, McDonalds, and Kellogg. He holds a DEA in Business/Commerce from San Telmo Business School.

Based on his shared content, Daniel shows a strong passion for creative and impactful advertising. He frequently celebrates successful campaigns, highlighting innovative work from his teams and agency partners, particularly in brand storytelling through commercials.

He led the launch of Vegalia, the first 100% vegetarian brand for the traditionally meat-focused company Campofrio.

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Experience
28 Years
Current Role
Shopper Marketing Director
Job Level
Mid-senior
Location
Greater Madrid Metropolitan Area, Spain
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Daniel cares about

Shopper Marketing
As the Shopper Marketing Director for Sigma in Spain, he leads strategy and category management to influence consumer purchasing decisions at the point of sale.
FMCG Branding
His entire career is built on managing and growing iconic brands in the Fast-Moving Consumer Goods sector for companies like P&G, Kellogg, and McDonald's.
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Career

Work history

5-2023
Shopper Marketing Director
Sigma
2-2013
Categories Marketing Director
Campofrio
9-2009 - 2-2013
Marketing Manager
McDonald's
1-2008 - 9-2009
Marketing Manager
Kellogg Company
6-2005 - 6-2008
Brand Manager
Procter & Gamble
In the press

Media appearances

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Education
2017 - 2017
DEA: Dirección de Empresas Alimentarias
San Telmo Business School
BRAND MASTERY PROGRAM
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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