Daniel Gumucio

Critic
DISC Type : C

Founder and CEO at AssureSoft

Miami-Fort Lauderdale Area, United States

Overview

Daniel Gumucio is the Founder and CEO of AssureSoft, a premier nearshore software development company. With over 20 years of experience, he is a technology executive, entrepreneur, and an official member of the Forbes Technology Council. Those he has worked with describe him as a talented, energetic, wise, disciplined, and caring leader.

Personality Overview

Negotiator

ROI Driven

Objective Thinker

They prefer to do logical analysis and value evidence over emotions.  They are quite likely to negotiate on pricing or other key terms. They enjoy working alone and do not rely on others very often.

Topics They Care About

Nearshore Software Development
As the founder of AssureSoft, he champions leveraging talent from Latin America to deliver high-performing, agile software solutions for clients in North America and Europe.
AI Business Implications
He studied AI's implications for business strategy at MIT and writes for Forbes on topics like implementing real-time AI with accountability and governance.
Youth Soccer
He is the co-founder and CTO of LigaX, a global soccer platform designed to empower the next generation of soccer stars by addressing gaps in global soccer data.

Media Appearances

Daniel has no verified media appearances

Work History

4-2006
Founder and CEO at AssureSoft
6-2025
Official Member at Forbes Technology Council
5-2022
CTO & Co-Founder at LigaX
6-2022
REF Member at REF
11-2017
Member at YPO

Education

7-2025 - 7-2035
Program on Negotiation - Negotiation & Leadership from Harvard Law School
Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Founder and CEO at AssureSoft
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Daniel

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniel

Personality Compatibility


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