Daniel Kohl, MBA

Initiator
DISC Type : Di

E-commerce Content Specialist at Dayglow

Greater Cleveland, United States

Overview

Daniel is a growth marketer and E-commerce Content Specialist at Dayglow with deep expertise in Search Engine Optimization. Holding an MBA from Youngstown State University, he has a proven track record of managing successful SEO campaigns and content strategies. Colleagues describe him as proactive, knowledgeable, and thoughtful.

His professional interests include following the work of major advertising agencies like Ogilvy and staying informed through publications like The New York Times.

He won an award for "Best International SEO" for technical implementation and driving incremental results across numerous countries.

Personality Overview

Risk-Accepting

Confident

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

E-commerce Optimization
His current role involves managing and optimizing product listings and content across platforms like Amazon, Wayfair, and Shopify to improve conversion rates.
Holistic Search Strategy
He has written about the importance of integrating SEO and SEM to generate more leads and sales, indicating a belief in a combined strategic approach.
AI in Content Creation
He has direct experience piloting generative AI and LLMs to efficiently create high-quality product copy, lifestyle images, and other marketing content.

Media Appearances

Daniel has no verified media appearances

Work History

8-2025
E-commerce Content Specialist at Dayglow
8-2023
Search Engine Optimization Consultant at Freelance
1-2024 - 6-2025
Senior SEO Manager at Marcus Thomas LLC
9-2022 - 1-2024
SEO Manager at Marcus Thomas LLC
6-2021 - 9-2022
SEO Associate at Marcus Thomas LLC

Education

2022 - 2023
Master of Business Administration - MBA from Youngstown State University
2014 - 2019
Bachelor of Science - BS from Kent State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Cleveland, United States Job Level : Junior Designation : E-commerce Content Specialist at Dayglow
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Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Daniel

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Daniel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Daniel

Personality Compatibility


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