Daniel Lachev

Critic
DISC Type : C

Founder at Animiotics

Sofia, Sofia City, Bulgaria

Overview

Daniel Lachev is the founder of Animiotics, a company specializing in high-quality 3D scientific animations. With a Bachelors degree in Biotechnology from Sofia University, he focuses on transforming complex technical concepts into visually engaging and precise narratives for marketing, scientific discussions, and educational purposes in the biotech and pharmaceutical industries.

Beyond his work in scientific animation, Daniel is an accomplished content creator and influencer with a combined following of over 150, 000 subscribers on YouTube and TikTok. He also founded Shortify Media, a company that creates short-form content for online creators and businesses, showcasing his entrepreneurial drive.

He grew his company, Shortify Media, from a mere $30 investment into a six-figure business in just a few months.

Personality Overview

Information Seeker

Precise

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Scientific Visualization
Founded Animiotics to address the need for clear, high-quality 3D animations in the biotech, medical, and pharmaceutical fields, moving beyond outdated 2D diagrams.
Biotech Communication
Passionate about helping companies communicate complex scientific topics, such as a product's mechanism of action, to audiences like dermatologists at scientific symposiums.
Entrepreneurship
Demonstrated a strong entrepreneurial spirit by founding two companies, Animiotics, and successfully scaling a second business, Shortify Media, to six figures from a $30 start.

Media Appearances

Daniel has no verified media appearances

Work History

1-2024
Founder at Animiotics
3-2013
Content Creator at YouTube at YouTube
9-2020 - 7-2025
Biotechnology Student at Sofia University St. Kliment Ohridski
2-2023 - 11-2024
Business Owner at Shortify Media
10-2022 - 11-2024
Biotechnology Intern at the Laboratory of Experimental Immunology "LABEXPIMM" at Bulgarian Academy of Sciences

Education

9-2020 - 5-2025
Bachelor's degree from Sofia University St. Kliment Ohridski
9-2016 - 6-2020
Secondary from Doris Tenedi Language High School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sofia, Sofia City, Bulgaria Job Level : Leadership Designation : Founder at Animiotics
URL has been copied!

Insights For Selling To Daniel

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Daniel is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Daniel

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Daniel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Daniel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Daniel

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.